Siam Paragon

Siam Paragon From a sporty yellow Ferrari to a pair of Jimmy Choo shoes straight from the set of Sex and the City, Siam Paragon is a shopping mall without rival in Southeast Asia when it comes to luxury goods. This shopping and entertainment complex is an up market, five-storey colossus with 500,000 square metres of retail space. The gleaming, modern mall opened in December 2005 at a cost of 15 billion baht (US$ 375 million), and is home to more than 250 famed international and local luxury brands. Let's take a closer look...

Created as a national showpiece strategically located in the heart of Bangkok, Siam Paragon effectively enhances the Thai capital's status as a world-class destination for a supreme shopping and entertainment experience. From the moment you arrive at Siam skytrain station with your first view of the imposing complex, also dubbed 'The Jewel of Asia', it is evident that an unrivaled retail experience awaits. Envisioned by a team of 100 renowned international and local architects and designers, Siam Paragon has become a landmark that beautifully blends consumer culture and remarkable design with state-of-the-art technology. Lighting features, its spaciousness and the temperature-controlled environment makes it the ideal escape from the city's manic pace - and the heat! The Siam area is after all known as Bangkok's unofficial core and the start of the city's 'Shopping High Street'; and home also to other famous malls like Siam Centre, Siam Discovery, MBK and the busy Siam Square with a host of independent shops.
Here in this splendid mall you can find anything from cutting edge fashion and beauty products, jewellery, audiovisual equipment, watches, art and handicrafts to digital technology, sports cars, trendy interior shops and luxury lifestyle products, the Paragon Department Store is a real treat. Boasting 80,000 square metres, this elegant shopping paradise offers exclusive selections of top-quality products from Thailand and the world's leading brands - from flashy trends to novel technology and other distinctive things that represent complete elegance and a supreme lifestyle. This includes a Beauty Hall, Shoes and Bags Salon, Accessories Bazaar, Lingerie Salon, a Sports Mall, Paragon Kids and Men's and Ladies' Fashion, amongst others.